After successfully completing her bachelor’s degree in International Management, Sophia started her international event experience whilst working for IMG, global leader in sports, media, events and fashion. She was part of the team for Fashion Weeks in Berlin and New York and became project leader of the biggest fashion Event in Switzerland, Mercedes-Benz Fashion Days Zurich. Whilst living in London she worked on several freelance event management projects. Back in Zurich she opened a branch of a Geneva based luxury brand boutique agency. In 2015 she founded her own events company, SVM Events, through which she launched her own productions such as the Amour de Vie charity event at the Park Hyatt, which raised funds for Right to Play Switzerland and the Private Dinner Club Zurich, an exclusive and unique dining experience concept and LIVE LIFE, Switzerland’s first healthy lifestyle platform. Since 2018, she expanded her portfolio and founded Marti Engagement Marketing.